The timing of this placement with the eCARE project is excellent simply because the challenges (and therefore opportunities) are enormous!
In my previous posts, I explained the project as one that supports entrepreneurs in running a successful rural business centre. To expand further, the services that each entrepreneur can choose to provide include fixed-line telephone services, sales of pre-paid cell phone credits, photocopying, scanning, desktop publishing / graphic design, sales of renewable energy products, internet, training in basic computer and software skills, and various social services. The possibilities for social services include acting as a government health insurance access point, getting farmers access to the daily prices of various crops in nearby markets (towns or cities), administering a government ICT training program, and some others. As well, each centre is provided with a set of two or three solar panels and batteries to provide them with a source of energy during what Ghanains call “light off.”
Now, having visited 5 centres personally, and 13 with the team that I am working with, it is safe to say that things are not yet going as planned for eCARE. With 69 centres in operation and an up-scaling to 200 planned for next year, the work done at this stage could be quite useful.
Here’s a brief description of the five centres I have been to:
The first centre had once provided phone services, but is now being used as an ICT classroom at a school (see post called Mr. John). The second centre was expanding to become an internet cafe. The third was selling phone credits only. The fourth was selling phone credits and food only. And the fifth was photocopying, providing graphic design services, and selling phone credits.
It’s easy to see that each centre is completely unique. At all of these locations, there is enormous untapped potential for business. At all of these locations, the entrepreneur choice has been stellar, but the success of these centres somehow seems to be limited. The challenges seem to have been with the way the program has been implemented. And with my limited knowledge of this project, it seems that changing a bunch of little things can make all the difference.
The obstacles to changing little things however, when the changes would add up to consuming a lot of time, are rather large. And what’s my role in the project anyway? They just want me to collect information, research which social services might work best, and provide recommendations on how to improve existing centres as well as new centres.
Easy enough? It could be. If I wanted to submit a report with my team at the end of the summer with all of that information, it wouldn’t be so bad. And KITE’s a great organization that will definately read and value the report.
But having thought about that a little more, I’m unable to answer the questions “how is this the most effective use of my time?” and “how is it sustainable?” And we will only reach 27 to 30 centres. Who will continue the support activities that we are providing? Who will collect data from the 40 centres we will not be able to reach? I’m not travelling with a Ghanaian or with a counterpart from KITE, so how can I know that I am interpreting and recording the information that I see on the field in the most accurate manner? And if there aren’t resources to support and monitor 69 centres (even with an additional 4 volunteers), what kind of systems change is needed to be able to bridge the gap and then allow room for the expansion to 200 centres? And how am I contributing to the systems change? Finally, how will we make these recommendations useful to the program? How do we make sure that it is within the scope of the project when we’re on the road so much, and cannot keep in constant informal communication with the office to bounce ideas from?
It’s been a battle of all of this against the fact that what I’m currently doing - collecting hard facts - is actually a KEY role in the project. It seems like the eCARE team already knows of the some of the challenges in the project and already has ideas - they just need hard facts to back it up because a monitoring system was not initially put in place. And we’re sort of testing their first draft of a monitoring system. So no doubt the team will take lessons learned and come up with a better monitoring system for the 200 centres. The data collected will also help solicit support from donors for funding to fix any bumps and flatten things out. And besides, this is what the organization sees us doing - not helping answer the questions in the last paragraph. They want us to have fun while we’re in Ghana - they know that we’re not here for too long and they want our experience to be smooth and well rounded.
But with this battle having raged (in my head and with my co-volunteers) for the last 5 weeks of field work, it has been clear to us that our approach may need to change. Step 1: KITE has to want us to switch roles. They have to want us to do more for what we end up doing to be useful. And the biggest opportunity for the doing is in the area of providing the tools to make our recommendations implementable.
But a strategy of sorts is needed. Timeline: 7 weeks to go. What do you think?